About the Founder
Troy Murray
Former car salesman turned final expense insurance leader, building a legacy of financial freedom for his family — and helping other salespeople do the same.

From
Morristown, NJ
Education
Virginia State University
Insurance since
2017
Last year
Over $100,000 earned
Residual income
$3,000+ / month
Family
Wife Deloris, sons Terell & Sean
Mr. Murray is a dedicated professional and business leader who believes in the power of “being an example for your family generation.” Originally from New Jersey, his journey began with a foundation built on family values. Family has always been a priority in his life. In his professional journey, he has always searched for ways to bring prosperity to not only his immediate family but also his extended family through finances, faith, and love.
Mr. Murray is from Morristown, NJ. In 1989, he attended Virginia State University to study business management. He started in information technology in Richmond, VA, in 1993. After a decade in information technology, he navigated the challenges of corporate downsizing by pivoting into the car sales industry. He found financial success as a car salesman — his best year on the lot, he earned $85,000. But the “8-to-8” grind of the car business eventually led him to a turning point.
Seeking a way to earn a living without sacrificing his role as a father and husband, Mr. Murray found his calling at Lincoln Heritage in 2017. The move paid off. Last year alone, he earned over $100,000 with Lincoln Heritage, and his residual renewal check now tops $3,000 a month — income that keeps coming in whether he works or not. Today, he leverages his extensive sales expertise to control his own destiny, building a legacy of financial freedom that allows him to prioritize what matters most: his wife, Deloris, his sons Terell and Sean, and their future.
